Mauritania
Abo-Bakar
Green Laundry
SOCIAL ENTREPRENEURSHIP ✦ ECOSYSTEM BUILDING ✦ MENA’S FRAGILE MARKETS
Where Others See Fragility, We See Untapped Potential.
Across underserved and fragile communities in the Middle East and North Africa, people closest to the challenges hold the power to shape lasting change.
What We Do
How We Build Lasting Change
01
Our Approach
We combine locally rooted knowledge, practical enterprise support and long-term ecosystem thinking—moving from individual ideas to stronger communities and markets.
02
Entrepreneur-Centric Journey
A structured journey from idea to sustainable enterprise, combining practical training, mentoring, peer learning and access to useful networks.
03
Ecosystem Building
We strengthen incubators, civil society organisations and local partners, while enabling South–South learning and collaboration.
04
Innovation, Digitalisation & AI
We work on innovation, digitalisation and responsible AI to help changemakers and organisations strengthen their work and increase their impact.
OUR IMPACT
Solving problems and changing lives.
500+Changemakers connected through learning and peer communities.
200+Youth and women trained in social entrepreneurship.
30+Social enterprises supported to build stronger, more sustainable models.
We have also worked with dozens of civil society organisations and community media outlets to strengthen their business models.
People & Impact
Local Vision. Practical Solutions.
Meet entrepreneurs turning local knowledge, creativity and determination into practical responses to social, economic and environmental challenges.
Knowledge Hub
Ideas and Insights for Lasting Impact
Case Study
From Aid to Social Enterprise
How social entrepreneurs can move from short-term support towards stronger, more sustainable enterprise models.
Report
Building Ecosystems in Fragile Markets
Practical lessons for strengthening incubators, mentors and local support organisations in fragile and underserved markets.
Podcast
Entrepreneurship of Hope
Stories and insights from changemakers building practical solutions despite uncertainty and limited resources.
Change in Action
Ready to Build Lasting Change?
Whether you are an entrepreneur, mentor, researcher or partner, there is a place for you in the MENA-can community.
SOCIAL ENTREPRENEURSHIP
Unlocking Entrepreneurship in Middle East North Africa’s Overlooked Markets.
The next generation of entrepreneurs will not emerge from the world's easiest markets.They will emerge from places facing conflict, climate pressures, economic uncertainty, and systemic exclusion.Across the Middle East and North Africa (MENA), millions of changemakers are already building solutions for their communities.MENA-can exists to help them rise.
LOCALLY ROOTED · BUILT FOR FRAGILE CONTEXTS
Where Others See Fragility.We See Untapped Potential.
Across underserved and fragile communities in the Middle East and North Africa, people closest to the challenges hold the power to shape lasting change.
ENTREPRENEUR-CENTRIC SUPPORT
Local Ideas Can Become Lasting Solutions.
We work alongside entrepreneurs across the MENA region to turn locally rooted ideas into sustainable social enterprises.
ECOSYSTEM BUILDING
Lasting Change Needs Strong Ecosystems.
We bring people and organisations together to build the networks, partnerships and support local enterprises need to thrive.
SOUTH–SOUTH COOPERATION
Connecting MENA with the Global South.
We create bridges between changemakers across the Middle East, North Africa and the wider Global South—so locally proven ideas can travel, adapt and grow through mutual learning and partnership.